The recent period has been particularly active in efforts to combat greenwashing, with sustainability and environmental claims by brands now facing unprecedented levels of examination for the first time. To begin with, the United Kingdom's leading Competition and Markets Authority (CMA) has introdu
How Local Production at Purity Park Guarantees Uncompromising QualityIn an era dominated by widespread outsourcing practices, the simple declaration of 'Made in the USA' serves as a fundamental expectation for numerous consumers. While it provides a certain level of reassurance, this label seldom re
Vibrant, Reliable Makeup: Stability and Performance for Sensitive SkinIn the realm of clean beauty, consumers have long faced a challenging trade-off: selecting makeup that offers bold, enduring color or opting for products that maintain a serene, healthy complexion. Achieving both simultaneously ha
Embarking on the journey of creating your own professional-quality cosmetic products opens up an entirely new realm of possibilities. In this realm, you gain complete control over the substances that come into contact with your skin, freeing yourself from the constraints of commercially available op
If you've always assumed that crafting your own skincare or haircare formulations requires a chemistry degree and a white lab coat, this engaging podcast episode from Green Beauty Conversations will completely transform your perspective on the matter. In this insightful installment, Formula Botanic
Why Our Laboratory Standards Surpass Conventional Natural CosmeticsIn the competitive world of beauty products, one fundamental question frequently remains unaddressed: precisely where are these skincare items being manufactured? Numerous brands enthusiastically promote concepts like purity, plant-b
Engineering Vibrant Color from Nature’s Most Potent BotanicalsPicture a bright, sunny afternoon back in 2004. Susie Wang, the co-founder of our brand, was savoring a delightful bowl filled with fresh, organic blackberries and raspberries. As she reached the end of her treat, something caught her att
Bridging Botanical Power and Lab PrecisionAt 100% PURE, our product formulations are meticulously developed within an ISO-certified laboratory environment by leading experts in cosmetic chemistry. Unlike numerous brands that promote so-called natural products through rudimentary, home-style blending
How to Choose a Face Moisturizer for Oily SkinIndividuals with oily skin often experience excessive shine throughout the day, accompanied by enlarged pores and occasional breakouts, indicating the need for a specialized moisturizer tailored to this skin type. When selecting the ideal product, severa
Why Vertical Integration Forms the Backbone of Our Brand's AuthorityIn the competitive world of beauty products, there's a lesser-known truth that remains hidden from most consumers. The overwhelming majority of skincare and cosmetics companies, including many prestigious luxury brands, do not actua
